Life insurance that helps you
live longerLife insurance that helps you live longer
The fitter you are, the less you pay. Connect your fitness device and save up to 20% on your premium.
Get startedYou look after
yourself
Your insurance should too. Connect Strava or Garmin and get rewarded for being fit with Kale.
Why Kale?
Earn cashback
Most users earn 5-15%, but you can earn up to 50% if you're fit enough
Get fitter
We will help you to set fitness goals and reward you with cashback for hitting them
Live longer
We will help you train for longevity so that you can do more of what you love for longer
How it works
Connect your data
Link your Strava or Garmin account and we'll calculate your Longevity Level from 1 to 10 based on your activity data.
Buy a policy
Get a life insurance quote with up to 20% off based on your Longevity Level. Buy online in minutes or speak to an advisor.
Complete your quarterly assessment
Every quarter we sync your device data to refresh your Longevity Level. Stay active and earn Kale Points as you go.
Train for longevity
Use the Kale app to set fitness goals, track your progress, and level up. The fitter you are, the more you save.
Connect your data
Link your Strava or Garmin account and we'll calculate your Longevity Level from 1 to 10 based on your activity data.
Buy a policy
Get a life insurance quote with up to 20% off based on your Longevity Level. Buy online in minutes or speak to an advisor.
Complete your quarterly assessment
Every quarter we sync your device data to refresh your Longevity Level. Stay active and earn Kale Points as you go.
Train for longevity
Use the Kale app to set fitness goals, track your progress, and level up. The fitter you are, the more you save.
Train for
longevity
Our app helps you to live longer
Assess fitness – set goals – learn about longevity
Get your first Athlete level
Life insurance
powered by Best
Our life insurance policies are provided by Best Insurance. If you know what you want, you can buy online in minutes. Prefer to talk it through? Speak to an advisor who can also help with income protection and critical illness cover.
Get a quoteBuy online
Get a quote and buy your policy entirely online, in your own time.
Talk to an advisor
Prefer guidance? Speak to an advisor about life cover, income protection and critical illness.
Kale in partnership with Best
Your policy is underwritten and administered by Best Insurance, a trusted UK provider.
I love that Kale actually helps me train to live longer as well as giving me peace of mind."
Iris, Athlete level 7
Join our journey
We are building a life insurance business that will help you to live longer. Sign up for updates about fitness, longevity and our journey